
The Main-Character Magic Challenge!
August 18, 2025
It’s finally HERE!! We been working on revamping one of our old challenges, and it’s finally done and bigger, sparklier, and nerdier than EVER!
Next week, we’re running a FREE Main-Character Magic Challenge!! Join us to re-enchant your world by re-connecting with fairy tales, folklore…and yourself.
We want you to believe in magic again.
Again, 100% free and nerdy as hell. We may have surpassed ourselves this time.
Here’s the crucial question. When did we decide the world wasn’t magical? That we weren’t magical?

Maybe, for you, it was the 734th day at your office job. Or maybe it was when you showed up to your cousin’s baby shower in your favorite velvet dress and combat boots, and your mom asked you, “Is THAT what you’re wearing?”
It’s so incredibly easy to lose your playfulness, your sense of self, your sparkle when you’re just trying to get through the week. And let’s be real, a lot of us have been just trying to get through the week for actual years at this point.
It’s SO easy to feel more like the toad than the witch lately.
But the truth is, it’s just as easy to take the first little steps into re-enchanting your life and becoming your own main character again.
Look, we can’t single-handedly stop the relentless news cycle or cure the Cough That Won’t Quit, but we can help re-energize you, show you how to excavate that elusive sparkle, and get you feeling a little more Glinda (who was, after all, based on a real-life suffragette and feminist badass) and a little less Molly Grue.
All by using fairy tales and folklore.
For real.
1 Week. 5 Challenges. 5 practical, doable, MAGICAL steps to move from side character to star.
Oh, and 1 person will win a FABULOUS PRIZE sent to them in the mail (USA only!)
You’ll get live videos (plus access to recordings posted on Teachable) every day next week, with actionable prompts that will light you up and get you out of toad-mode and back into witch-mode.
And each day of this challenge is themed after a motif outlined in seminal folklorist Stith Thompson’s Motif-Index of Folk-Literature. Yes, we’re dead serious
We’ve loved running versions of this challenge in the past, and this is bigger, sparklier, more impactful, and weirder than ever before. Whether you already participated in a previous version and crushed it, meant to show up and then life happened, you started but lost momentum, or you’re brand new around here, YOU’RE INVITED!
Are you ready?

Click here to sign up – we start August 25th at 12PM ET! See you there!!
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